The cybersecurity AI search landscape is highly concentrated—while 313 companies compete for visibility, the top 3 brands capture 27% of ChatGPT visibility (vs. 34% for Gemini vs 24% for Claude). With market positions still forming and significant week-over-week shifts occurring, first movers have a strategic opportunity to establish dominant positions before the landscape stabilizes.
| Rank | Company | Brand Share | WoW Change | Mentions | Mention Trend |
|---|---|---|---|---|---|
| 1 | AWS |
10.40%
|
+13.2% | 73 | +10.6% |
| 1 | Microsoft |
10.10%
|
+0.3% | 232 | +7.4% |
| 2 | Splunk |
6.80%
|
-34.2% | 65 | -15.6% |
| 3 | CrowdStrike |
5.70%
|
+6.8% | 118 | +43.9% |
| 4 | Palo Alto Networks |
5.00%
|
+1.0% | 102 | — |
| 5 | IBM |
3.60%
|
+11.9% | 49 | +28.9% |
| 6 | SentinelOne |
3.40%
|
+15.6% | 89 | +74.5% |
| 7 | Cisco |
3.30%
|
+17.2% | 70 | +14.8% |
| 8 | Okta |
2.70%
|
-6.0% | 37 | -2.6% |
| 9 | Zscaler |
2.30%
|
+42.0% | 67 | +71.8% |
| 10 | Rapid7 |
1.50%
|
+6.2% | 25 | -19.4% |
The top 3 brands (AWS, Microsoft, Splunk) control 27% of ChatGPT AI visibility in cybersecurity
Massive volatility shown with Zscaler (+42.0% WoW) surging while Splunk (-34.2% WoW) drops, showing market positions remain highly contestable
Leadership and brand shares differ across platforms - brands must optimize for each platform separately
Claude is Okta's strongest platform with 3.00% brand share and 145 mentions, while Gemini underperforms at 2.10% with 43 mentions. ChatGPT shows 2.70% with 37 mentions. All platforms experienced negative week-over-week trends, with Gemini showing the steepest decline at -35.1%.
Okta shows 7.1% brand share in ChatGPT at the decision stage - significantly higher than discovery (1.0%) or research (2.2%). This suggests strong performance when users are ready to make purchasing decisions, but potential visibility gaps in earlier stages.
Discovery stage visibility in ChatGPT grew +25.5% while Claude decision stage grew +42.2%. These patterns indicate:
| Prompt | Brand Share | Okta Mentioned | # Competitors Mentioned | Status |
|---|---|---|---|---|
| IAM Solutions |
20.3%
|
Yes | 7 competitors | Strong Position |
| Security Service Edge (SSE) |
19.8%
|
Yes | 5 competitors | Leader |
| Data Exfiltration Signs |
10.9%
|
Yes | 2 competitors | Growing |
| Email Security Gateway |
0%
|
No | 3 competitors | Gap Alert |
| Security Information (SIEM) |
0%
|
No | 14 competitors | Gap Alert |
| CWPP Explained |
0%
|
No | 2 competitors | Gap Alert |
| Detection Engineering Basics |
0%
|
No | 6 competitors | Gap Alert |
| MDR Services |
0%
|
No | 11 competitors | Gap Alert |
Okta shows strong presence in IAM queries with 20.3% brand share and competitive performance in SSE at 19.8%
Zero visibility in SIEM alternatives with 14 competitors present, MDR services with 11 competitors, and email security
Data exfiltration at 10.9% shows opportunity to strengthen position with only 2 competitors present
| Priority | Action | Target Metric | Comments |
|---|---|---|---|
| Critical | Enter SIEM conversation | 0% → 10% share | 14 competitors already present |
| Critical | Develop MDR services content | 0% → 10% share | 11 competitors, high-value segment |
| High | Strengthen discovery stage presence | 1.0% → 3% share | Focus on early-funnel visibility |
| High | Capitalize on Claude growth | Ride +41.3% wave | Maximize discovery momentum |
| Medium | Maintain IAM leadership position | Sustain 20.3% | Defend core identity management |
| Medium | Create vs. AWS/Microsoft comparison | New visibility | Appear in leader comparisons |
Focus on the critical prompts with 0% visibility where multiple competitors are present. SIEM alone has 14 competitors, MDR has 11.
With Claude discovery +41.3% and ChatGPT +25.5% growth, fresh content is critical. Update weekly to maintain AI attention and ride growth waves.
Strong at Decision (7.1% ChatGPT) but weak at Discovery stage (1.0% ChatGPT). Create top-of-funnel content to capture early interest.
Create comparison content against top 3 (AWS 10.4%, Microsoft 10.1%, Splunk 6.8%) to appear in high-volume queries.
Gemini shows strongest discovery (+25.6%) and Claude highest growth (+41.3%). Optimize for multi-platform presence.
Build from 20.3% share in IAM queries to expand into adjacent identity and access management topics.