GeoVector.ai exhibited at SWITCH 2025 (Singapore Week of Innovation and Technology), Asia's premier tech and startup event held at Marina Bay Sands. Over two days, close to 100 people visited our booth, from a remarkably diverse range of industries. We had good conversations about AI visibility and its growing importance for businesses.
Cross-Industry Interest in AI Visibility
One of the most striking learnings of SWITCH 2025 was the breadth of industries represented among our visitors. We spoke with professionals from education, healthcare, marketing agencies, construction, cleaning services, consulting firms, banks, and numerous startups. This diversity reinforced our belief that AI visibility is becoming a universal need across sectors.
Whether it was an educational institution wanting to understand how prospective students discover them through AI assistants, or a healthcare provider curious about how patients find treatment information, the common thread was clear: businesses are realizing that consumer behaviors are shifting in significant ways - going from search to AI chatbots.
AI Visibility: A New Concept for Many
A key insight from our conversations was that while most visitors were familiar with AI assistants as consumers, the business implications of AI visibility were entirely new to many. People use ChatGPT, Gemini, and similar tools daily, but haven't considered how these platforms affect how their brand is discovered and recommended, or don't know how to deal with such implications.
This presented both a challenge and an opportunity. We spent considerable time explaining the fundamental shift happening in how people search for information and make decisions. When the lightbulb moment happened and visitors understood the implications, the interest was immediate and genuine.
Beyond Data: The Demand for Actionable Guidance
Perhaps our most valuable takeaway was understanding what visitors truly wanted. While most conversations started with "What is AI visibility?" and "How am I doing?", they often turned to questions like "What should I do next?" or "How can I improve my presence on these AI platforms?"
This feedback validates our product direction. We're continuing to build features that not only track and analyze AI visibility but also provide concrete recommendations for improvement. Our content generation and optimization tools are designed with this exact need in mind, and it's going to be live in early 2026.
Key Takeaways
- Universal relevance: AI visibility matters across industries, from education and healthcare to marketing, construction, and banking
- Awareness gap: Many businesses haven't yet connected their consumer use of AI to the business implications for their brand
- Action-oriented demand: Data alone isn't enough; businesses want clear, actionable guidance on improving their AI presence
Thank You
We're grateful to everyone who stopped by our booth at SWITCH 2025. The conversations, questions, and feedback we received are invaluable as we continue building solutions for the AI visibility challenge.
Want to understand how AI assistants perceive your brand? Get in touch with our team.