AI Search Visibility Reports

How 11 brands across 7 companies are winning and losing the battle for consumer attention in AI search across ChatGPT, Gemini, and Claude.

Comprehensive analysis of AI visibility in the FMCG chocolate confectionery sector, examining how 64 brands across 14 companies appear in AI-generated recommendations.

AI sunscreen rankings diverge sharply from shelf reality, with La Roche-Posay and EltaMD commanding AI authority far beyond their mass-market footprints while 96% of all citations come from third-party sources.

Starbucks leads AI search visibility across all three platforms, yet its dominance collapses at the Decision stage where Lavazza, Peet's Coffee, and Dunkin' capture meaningful share from purchase-ready consumers, while 98% of citations are third-party.

Similac and Enfamil each command ~33% Brand Share across all platforms, but lose ground at Decision stage to niche challengers like Kendamil, Bobbie, and Earth's Best, while 92% of citations come from third-party sources.