GeoVector exhibited at ATxEnterprise 2026, part of Asia Tech x Singapore at Singapore EXPO. We spent 21 and 22 May meeting marketing agencies, enterprise teams, and other founders to understand how they are approaching AI search visibility in practice.
Three takeaways from our conversations
Agencies are looking for AI visibility infrastructure
Several marketing and consulting agencies came to the booth looking for partners. They asked how GeoVector's AI visibility data could plug into platforms they already run for clients, rather than asking for a basic explanation of AI search. Their questions focused on data access, refresh frequency, and how an integration could work when the agency owns the client relationship.
This was a recurring pattern in our booth conversations, not a survey of all attendees. Even with that limitation, it suggests that some agencies are moving from learning about generative engine optimisation (GEO) to deciding how to deliver it.
Enterprise buyers are arriving with specific visibility questions
Enterprise teams often arrived with ideas about where their companies might be absent or misrepresented in AI-generated answers. They wanted to test those ideas against data and understand how AI visibility could fit into their existing marketing and technology work. Compared with our conversations in late 2025, less time was spent defining GEO and more time was spent discussing measurement and action.
AI adoption is moving from experimentation to deployment
Our conversations suggested that AI search visibility is beginning to move from exploratory interest into planned work. The wider event reflected a similar shift: its agenda emphasised applied strategies across AI, cybersecurity, cloud, connectivity, and enterprise systems. The organisers' post-event recap described Southeast Asia as moving from AI ambition toward operational adoption.
How our observations fit the wider event
ATxEnterprise covered much more than AI search. Its five verticals spanned Applied AI and Emerging Technologies, Enterprise Technology and Digital Transformation, Telecommunications and Connectivity, Broadcast and Media Technology, and Satellite, Space and Infrastructure. Across that programme, the common theme was applying technology to measurable business and operational problems rather than discussing it only as a future possibility.
Organisers reported more than 120,000 business interactions, while 55% of exhibitors and speakers came from outside Singapore. These figures do not prove a market-wide change in AI search buying, but they help explain why the exhibition floor brought together agencies, enterprise buyers, and technology providers with concrete partnership questions. Read the official post-event recap and 2026 agenda overview for the broader context.
What this means for agencies and enterprise teams
- For agencies: Clients will increasingly expect AI visibility data to fit into the reporting and workflows they already use. Data access, refresh frequency, and ownership of the client relationship are likely to be central evaluation questions.
- For enterprise teams: Start with commercially important questions where your company may be missing or misrepresented, then measure results across several AI assistants rather than treating AI search as a single channel.
- For both: Connect visibility findings to specific content, authority, and distribution decisions so that measurement leads to action.
Frequently asked questions
What was ATxEnterprise 2026?
ATxEnterprise was the business technology component of Asia Tech x Singapore. It ran from 20 to 22 May 2026 at Singapore EXPO and brought together enterprise technology, applied AI, telecommunications, media, and space infrastructure communities.
What did GeoVector observe about enterprise AI adoption?
In our booth conversations, enterprise teams asked fewer introductory questions and more specific questions about measuring visibility in AI answers. This is a qualitative observation from our conversations, not a representative survey of the event.
What were agencies looking for from AI visibility platforms?
The agencies we spoke with were most interested in data access, refresh frequency, integration with their existing platforms, and partnership models that preserve their client relationships.
Thank you, Lorong AI
The Lorong AI community crew provided the booth space that made GeoVector's presence at ATxEnterprise possible. We are grateful for their continued support of AI founders in Singapore.
If you stopped by the booth and want to continue the conversation—or you missed us and want to see what AI assistants are saying about your company— reach out to our team.