A year after our first booth at SWITCH 2025, we were back at SWITCH 2026 (Singapore Week of Innovation and Technology) at Marina Bay Sands Expo. This time we joined as a member of Lorong AI, on the Lorong AI booth, on Wednesday 28 October. Both co-founders, Razvan Iordache (CEO) and Feipeng Liu (CTO), were on the booth for the day.
Who came by
A steady mix of people approached us through the day: marketers, agencies, startups and enterprises. Different sizes and different jobs, but the same underlying question about how their brand shows up when customers ask AI assistants for a recommendation.
GEO and AEO are no longer new words
The biggest change from SWITCH 2025 was how many people arrived already knowing the terms. Last year most booth conversations started with explaining what AI visibility is. This year many visitors already knew about GEO (generative engine optimisation) and AEO (answer engine optimisation), and came with the next question instead: how do we measure it, and what do we actually change to improve it?
What we showed
The booth screens followed the same path as the product, from measurement to action:
- Competitive position. Which competitor AI is recommending instead of you, for which customer prompts, and where your brand sits against them.
- Optimisation. Turning visibility gaps into new content, stronger product pages and the topics most worth prioritising.
The banner asked the question most visitors stopped for: what do AI assistants say about your company?
Thank you
A big thank you to Lorong AI for the opportunity to exhibit at SWITCH 2026 as part of its community, and for hosting us on the booth. Thanks also to everyone who stopped by. If you missed us, get in touch and we'll show you what the assistants say about your brand.